Violence, Gender and Elder Abuse

Women and Violence Professor Guelakis November 1, 2010 Violence, Gender, and Elder Abuse Elderly abuse has not been researched enough. There has been recent expansion on the research of abuse of the elderly. However, it is still lacking adequate theory because there has not been enough research done, data collected on why it happens, or the characteristics of the abuser and victim. Women are predominantly the victims of elder abuse and men the abusers. However, there has not been a firm definition of what elderly abuse is. Some experts suggest that elder abuse should be included in the definition of domestic abuse.Experts have found in their studies that women are the majority of the physically abused where men were the larger average of elderly individuals who were neglected. However, many experts also state that focusing on the definition of elder abuse is counterproductive in focusing on the issue that women are the majority of abused victims. Feminist theorists have failed to pro duce enough data here, although they have the expertise to contribute to this research. One of the main problems with elder abuse is the failure to acknowledge it as a form of real abuse.The ‘caregiver’ is already excused by be given this label as the ‘carer’. There is also the focus on the elder individual as the catalyst to the abuse, by pushing the carer to his or her limits. The elder individual is seen as overly dependent and adding stressors to the caregiver. ‘Granny-battering’, as elderly abuse was once called, has turned into a closer look at the perpetrator and his characteristics instead of the victims. Experts say that more attention should be placed on the predisposing factors, such as drugs, alcohol, and dependency.Spouse and child abuse research has been found to have similar pathological characteristics to elder abuse. Social norms support elder abuse against women in that women are dependent on caregivers financially, practicall y, and emotionally. There is little information, however, on the strategies, tactics, or coping skills because the victims have not been heard. Unfortunately, the lack of research, along with the â€Å"denial and inability† to recognize elder abuse has made it difficult to gain knowledge and accomplishment with this very valid form of abuse.

Fungi with Focus on Subdivision Zygomycotina and Ascomycotina

Fungi comprises a huge and varied group of organisms that have common characteristics with both the lower plants (algae) and lower animals but are not related to each other(1, a, b,c). They contain true mitochondria and a membrane-enclosed nucleus. They have no chlorophyll and chloroplast. Reproduction is achieved through sexual and asexual means(12). Most fungi grow as branched tubular systems, or mycelia, whose individual filaments or hyphae are surrounded by rigid cell walls containing chitin, cellulose, or both, and other polysaccharides. All fungi lack photosynthetic ability and therefore require preformed organic compounds(2).Prior to the development of fungi in the microscope in the 1600s, the only fungi described were the higher fungi that have large fruiting structures, such as morels, mushrooms, and puffballs. In 1836, the study of fungi was termed mycology (a branch of botany). The different groups of fungi are classified according to their means of sexual reproduction, li fe cycle exhibited, growth and developmental stages, and means of asexual propagation(4). Two Division System: Myxomycota and Eumycota. Ainsworth constructed a two-division system for fungi—the kingdom is divided into two groups, namely Division Myxomycota and Division Eumycota.In Division Myxomycota, the fungi grow as multinucleate amoeboid plasmodia and produce motile uninucleate amobae, as well as biflagellate cells. The so called true fungi are placed in Division Eumycota. The evolutionary relations for this division may be described as a single phyletic series, except for Oomycetes(6). Eumycota and Subdivisions. The Division Eumycota is subdivided into subdivison Mastigomycotina, Basidiomycotina, Deuteromycotina, Zygomycotina, and Ascomycotina. In subdivision Mastigomycotina, the fungi produce motile spores called zoospores, with one or two flagella.The subdivision Basidiomycotina includes members producing haplontic sexual spores called basidiospores on a specialized ce ll called the basidium. The subdivision Deuteromycotina includes all fungi that lack known sexual reproductive structures. Most fungi that cannot be classified fall under this subdivision. The subdivision Zygomycotina has a single class, Zygomycetes and this class includes fungi—bread molds or pin molds—that typically produce an abundant or aerial, coenocytic mycelium and are common causes for the decay of of foods and rich sources of organic material.The subdivision Ascomycotina (formerly the class Ascomycetes) includes all true fungi in which sexual reproduction results in ascospores, produced within specialized structures called an ascus(7). Zygomycotina. The subdivision Zygomycotina has cell walls containing chitin as a primary component. They reproduce asexually by means of non-motile spores called sporangiospores produced in the sporangia formed on branches (sporangiophores) of the mycelium. In some species, such as the Rhizopus nigrificans, the sporangia arise i n clusters with rhizoids at the base and hyphal strands or stolons interconnecting the clusters.The spores are released by the breakdown of the sporangial wall of the sporangial wall and dispersed by air /wind or water current. They germinate by direct outgrowth of hyphal tube to produce a new mycelium. Rhizoids anchor the fungi to the substrate, acting like roots, thus releasing the enzymes necessary to breakdown the substrate and absorbing the broken down nutrients (1). Sexual reproduction may occur between different parts of the mycelium (homothallic mating) or between two sterile strains/cells of opposite mating type. The latter is regulated by a single pair of genes or alleles.One gene is said to be the plus mating type and the other the minus mating type (8). The gametangia, or the sex organs, fuse to form a dormant, thick-walled pigmented and often sculpted zygote called the zygospore. The mature zygospores eventually germinate to produce the new haploid mycelium. The represe ntatives for this subdivision are members of the Rhizopus species like R. oligosporus and R. stolonifer(2). The genetic regulation of sexual reproduction in fungi was first discovered in Zygomycetes by Albert Blakeslee, who coined the terms homothallism and heterothallism to describe the two opposite mating types.Both are known to be common in throughout the kingdom. Ascomycotina. The subdivision Ascomycotina have chitinous cell walls. In many ascomycetes, male structures (antheridia) and female structures (ascogonia) are produced. The antheridia donate nuclei to the ascogonia by fusion with a receptive filament, the trichogyne. In others, the same function may be accomplished by conidia (asexual spores that can also serve as fertilizing elements) or by hyphal fusion. The parental nuclei in the ascogonium unite in the ascogonium and enter the hyphal branches that grow out from it within a developing fruiting body called the ascocarp.The paired parental nuclei divide synchronously (c onjugate division) in specialized hyphae with binucleate cells (ascogenous hyphae). The tip cells of the ascogenous hyphae form a hook in which the haploid parental nuclei fuse to produce a diploid zygote nucleus. The zygote nucleus immediately undergoes meiotic division to produce four haploid nuclei in the enlarging cell, called the ascus at this type of development. In most cases the a mitotic nuclear division then doubles the number of nuclei per ascus, after which each nucleus is enclosed in a cell wall to form the ascospores.The hypahe have simple washer-shaped septa with a central pore; and the asexual reproduction occurs by formation of non-motile spores — conidia, oidia, arthrospores and others — that are usually produced on specialized branches called conidiophores. Several classes of ascomycetes exist. The class Hemiascomycetes includes the unicellular or mycelial yeast. The class Plectomycetes includes several economically important fungi that form their as ci in small, simple, closed fruiting structures (cleisthothecia).The powdery mildews are all obligate parasites of higher plants and are largely host-specific. A second major group of plectomycetes include the commercially utilizable genera Aspergillus and Penicillium,as well as important pathogens of plants and humans. Sexual reproduction is relatively rare among species of Aspergillus (185 species) and Penicillium (14 species). Aspergillus produces chains of pigmented, asexual conidia on the surface of an inflated region of a branch called a conidiophore.Conidium formation is similar similar in Penicillium, but the conidiopore is branched to form a brushlike structure (penicillus) instead of having an inflated vesicle. The conidia are connected by chains in conidiophores but are readily dispersed by air currents. The green, black, yellow and gray colonies of these common microfungi are the results of the color of the huge number of pigmented conidia produced on the surface. All fu ngi in class Pyrenomycetes produce asci and ascospore sas an organized hymenial layer in a fruiting body called perithecium.The perithecium is a small flask-shaped structure with a thin wall that surrounds a basal tuft of asci with the opening at the top called an ostiole. The ascospores are typically discharged from the tips of the asci as they sequentially protrude from the ostiole. The perithecia may form separate structures on the mycelium, or they may lie just below the surface of a larger mass of sterile hyphae called stroma(10). In addition to their roles in the decay of plant and animal residues and in food spoilage, these fungi (h,j) are of great significance to humans in many other ways.Aspergillus fumugatus, a common inhabitant of the heated compost, can cause respiratory disease in humans, and a number of related species may produce aflatoxin, a tumor inducing alkaloid, in poorly stored moldy grain(9. ) A. flavus and A. parasiticus produces aflatoxin, B1 (f), B2 (g), G1 and G2, the first mentioned being the most toxic (a, b,c). The disease caused by Aspergillus is termed as aspergillosis characterized by allergy and infection-like symptoms (3,4). The potential threat of Aspergillus as biological weapon of mass destruction is still being investigated (d-j).Species of both Penicillium and Aspergillus are used extensively in commercial fermentations. Camembert cheese derives its flavor from Penicillium camemberti, and Roquefort from P. roqueforti. Soy sauce is fermented with Aspergillus oryzae or A. soyae. This class also includes other species that cause disease in humans, animals and plants (4, j); for example the fungus Ceratocystis ulmi is responsible for the Dutch Elm disease, other species cause a wilt disease in oaks and still others reduce the quality in number (3, l). Antibiotics were first fist produced using penicillin from P.notatum; the antibiotic activity of this fungus was first described by Alexander Fleming in 1929. Only through a joi nt effort of British and American scientists during the World War II, however was the industrial-scale production achieved, by using a better strains of P. chrysogenum. A huge antibiotic industry has since developed. . Various microfungi are used to produced a number of organic acids—gluconic, itaconic and citric acids (d,e, m), for example—and in other chemical processes. Citric acid fermentation yields about 99,000 each year.Penicillium’s uses do not extend to cheese and to antibiotics alone but also in agriculture—serves as soil bioinoculant. Ochratoxin is produced by P. viridicatum and P. verrucosum. Selected Bibliography I. Books 1. Ainsworth, G. C. (1976). Introduction to the History of Mycology. New York: John Wiley & Sons, In 2. Alexopoulas, C. J. Introductory Mycology. (1979). NY: Wentworth Pub, Inc. 3. Bulmer, G. C. (1979). Introduction to Medical Mycology. London: Academic Press. 4. Christensen, M. C. (1975). Molds, Mushrooms and Mycotoxins. NY : Plenum Press 5. Emmons, C. W. , Binford, J. P.Utz, J. P. , and Kwon-Chung, K. J. , 1977. Medical Mycology. New England: UP. 6. Garraway, M. O. and Evans, R. C. , Fungal Nutrition and Physiology. 1984. London: Academic Press. 7. Gray, W. D. Alexopoulus, C. J.. Biology of Myxomycetes. 1968. NY: Wentworth Pub, Inc. 8. Grolier Encyclopedia. (1993). Grolier International Inc. 9. Raper KB, Fennell DI. , 1965 The genus Aspergillus . Baltimore, Maryland: Williams and Wilkins. 10. Webster, J. Introduction to Fungi. 1980. NY: WMC Inc. II. Journals a. Asan A, Ekmekci S. , 1994 The determination of Penicillium and Aspergillus species in Edirnesoils and their seasonal distribution Tr J Biol 18:291-303 b. El-Said AHM. , 1994 Studies on soil mycoflora of Bahreen Microbiol Res 149:263-269 c. Fresquez PR. , 1990 Fungi associated with soils collected beneath and between pinyon and juniper canopies in New Mexico Great Basin Naturalist 50:167-172 d. Ghildiyal JC. , 1993 Mycoflora of decomposing leaf litter in a subtropical freshwater swamp Proc Nat Acad Sci India 63: (B)H 207-211 e. Joffe AZ. , 1967 The mycoflora of a light soil in a citrus fertilizer trial in Israel Mycopathologia et Mycologia Applicata 32:209-230 f. Kamal Gupta ML, Kumar P., 1979 Aspergilli from soils of Gorakhpur 9: Edaphic factors and distribution in 4 soil types against plane cover Indian J Mycol Plant Pathol 9:56-65 gKhallil AM, Abdel-Sater MA. , 1993 Fungi from water, soil, and air polluted by industrial effluents of Manquabad superphosphate factory (Assuit, Egypt) J Basic Microbiol 31:83- 100 h. Klich M. , 1998 Soil fungi of some low-altitude desert cotton fields and ability of their extracts to inhibit Aspergillus flavus Mycopathologia 142:97-100 i. Rutherford JM, Huang LH. , 1994 A study of fungi of remote sediments in West Virginia cavesand a comparison with reported species in the literature NSS Bulletin 56:38-45 j. Steiman R, Guiraud P, Sage L, Seigle-Murandi F, Lafond J-L. , 1995 Mycoflora of soil around the Dead Sea I-Ascomycetes (including Aspergillus and Penicillium), Basidiomycetes, Zygomycetes System Appl Microbiol 18:310-317 l. Sulun Y, Hasenekoglu I. , 1993 A study on Aspergillus Mich. ex. Fr. and Penicillium Link ex. Gray flora of the soils of northeast Anatolia, Turkiye Doga-Tr J Biol 17:49-60 m. Yaguchi T, Someya A, Udagawa SI. , 1994 Fennellia flavipes and Neosartorya stiamenia, two new records from Japan Mycoscience 35:175-178

Southwest Washington Essay Example | Topics and Well Written Essays - 250 words

Southwest Washington - Essay Example It is true; the dams are hydroelectric and are possessed and managed by the US Army Corps of Engineers. These four major dams are of great importance in the area since they produce 3033 Megawatts power energy (Whitesell, 2004). More so, they provide navigation, recreation and aquatic conservation. Rivers include The Snake River which flows through the Snake River valley. It is the largest tributary of Columbia River which empties into the Pacific Ocean runs from known for salmon and other aquatic animals. This river is well known for salmon and other aquatic animals. The natives relied on fish, especially salmon, for food and source of income The southeastern Washington has fertile farmland where wheat is grown. The region also has strong, reliable winds suitable for wind energy. The wind power development has boosted the economic potential in the region; there is a tremendous increase in employment opportunities and other social, economic activities. However, the rate of crime has risen in the region. The effects of pollution are also felt in the ecosystem, that is to say there is a decrease in farm produce the number of salmon has also decreased. I agree that this region is a place to be because of its beautiful physical features and lucrative economic development. Energetic (2009, October 4). Lower Monumental Lock and Dam ~ Hydroelectric Energy.  Lower Monumental Lock and Dam ~ Hydroelectric Energy. Retrieved May 23, 2014,

Issues faced by multinational companyies Essay Example | Topics and Well Written Essays - 1500 words

Issues faced by multinational companyies - Essay Example In this present day context, companies are eager to earn an extraordinary reputation for themselves in the global market, which further encourages them to diversify their respective business operations. The issues that face by the multi-national organisations might impose considerable impact upon the reputation along with the overall performance of their business in an unfavourable way. In recent years, multinational companies are dealing with critical issues while performing their respective operations throughout the globe. This can be owing to the reason of their wider operational network and prevalence of extreme business market competition among others. A few of the challenges that face by multi-national companies include incessant alteration of business environment, changing trends in the preferences of the customers and rising competition among others (Sabir , 2013; Elnaugh, 2008). Contextually, this paper intends to evaluate the present issues and challenges facing by multinat ional companies in the global business environment. The evaluation will be conducted through reviewing several noteworthy literatures and critically comparing different concepts or theories related to the subject matter. Critical Evaluation of Issues/Results As discussed above, multi-national organisations on the modern day environment often face several issues that impose unfavourable impacts upon their operational performance. With the advent of globalisation, the companies have to deal with stern competition, forcing them to adopt unconventional strategies for the purpose of overcoming the identified issues and attaining sustainability. Apart from this, companies also need to move parallel with the changing demands of the customers. Additionally, constant advancements in technology present another major challenge for companies in this present day context (Slideshare Inc., 2013). The challenges that are currently faced by the multi-national companies have been illustrated hereunde r with reference to the relevant theories. Comparing and Contrasting Different Theories, Concepts and Research Findings Multi-national companies are observed to remain continuously under immense pressure in order to perform effectively in an evenly poised competitive global market. According to the study conducted by McDonald & Burton (2013), there are certain major challenges that companies face when they perform their respective operations in several regions of the world, which can be explained with the assistance of the globalization and international theories. Emphasising the same context, Hennart (2000), affirmed that the foremost among them is the changing economic conditions that have been explained as ‘market imperfections’ in Hymer’s international theories. In this regard, the global financial conditions fluctuate quite frequently due to gaining momentum of globalisation and other crucial factors mainly owing to two driving forces, viz. ‘boundedly rational’ and ‘opportunistic’ forces, influencing companies to change their strategies on a constant basis in correspondence to their transaction costs (Hennart, 2000). Moreover, McDonald & Burton (2013) also affirmed that volatility in the political conditions of various nations also forced multi-national co

History Essay Example | Topics and Well Written Essays - 250 words - 2

History - Essay Example It is no wonder that hardly the first serious book on Progressive Era history was The Search for Order. Its author, Robert Wiebe, viewed this search as replacing such mores and values of small town community life as promptness, frugality, efficiency and foresight† with such assumptions of bureaucracy as rationality and functionality, management and administration, regularity and continuity. According to Wiebe Americans traded the values that had been regulating individual relationships for those oriented towards bureaucratic order because new interconnected industrial economy needed to be centralized and professionalized. As a result Americans have assumed bureaucratic Weltanschauung. Wiebe argues that such a worldview allowed for giving adequate responses to complicated problems unlike previous era narrow-minded, community-centered moralistic mind. As Wiebe puts it the Progressivism in fact was ambition of the new born middle class to realize its predestination through the mea ns of bureaucracy Work Cited Wiebe, Robert. The Search for Order, 1877-1920. New York: Hill & Wang, 1967. Print.

Project managment Assignment Example | Topics and Well Written Essays - 2000 words

Project managment - Assignment Example The design capacity of Johnsons is 20,000 kg. Effective Capacity Effective capacity is usually less than the design capacity due to different condition or the circumstances like break, staff turnover or breaks, defects in machinery, scheduling issues, operation management etc†¦ It is the rate at which the output is effectively being generated from a plant or the project. Johnsons have an effective capacity of 16,000 kg. Actual output It is the amount of the output that facility is actually producing against or compare to the design capacity or theoretical capacity. Actual output can be more than the designed capacity if redundancies and bottle necks are removed. The actual output of Johnsons is 12,000 kg right now that has gone below their effective capacity. Utilization It is the rate at which the potential output levels are being met. ... Therefore it relates to the usage of all the resources for generating an output including personal time and energy. HR manager The conditions currently prevailing in the Johnsons shows that they are not working optimally and definitely the efficiency level is quite low. They have been lagging behind not only design capacity but also the effective capacity that is to be achieved as per the policy of the company. It is the management issue that is prevailing the capacity and the output of the Johnsons can be improved. If they move to the new capacity with current style of management it would not be beneficial for the company. As a manager following options are available in order to improve the operations of the company: Departments, Scheduling and Specialized Workforce The whole process of the laundry and cleaning should be described or broken into different steps. It would be better for the company if different departments are made that would handle their respective activity and are j ust concerned with their contribution in the whole process (Montana, et al., 1993). Along with distributing the whole process in to departments a schedule should be given to each department and workforce made to work in teams. Schedules would give them an exact idea regarding the timing and their exact steps to be followed and expected time to clear single unit. Each department would be having only such workforce that are specialized to their allotted task of the whole process of laundry cleaning. With specialized workforce and proper scheduling time management would be ensured and efficiency along with the productivity could be increased. Every department would know that the succeeding department is expecting a

An Art review of film Interstellar(20140 Movie Example | Topics and Well Written Essays - 750 words

An Art of film Interstellar(20140 - Movie Review Example The movie succeeds in showing that human beings can be courageous and innovative despite their human frailties. Sci-fi movies are often characterized by inhuman coldness. However, Nolan has made a deliberate attempt to refute this statement. He roots for a futuristic world that is represented by images of pastoral and corn fields. In addition, it alludes to the American Dustbowl aesthetic that followed the Great Depression. There is a deliberate attempt to refer to the old generation. Cooper’s father-in-law (John Lithgow) describes his childhood as one of the most productive eras in the history of humanity (Interstellar 1). The audio-visual cues provide the audience with an anchor in this barren future. Consequently, it forces the audience to forget its present generation and to look at itself in terms of an alternative future (Morgan 1). In the movie, Mathew McCaughey acts as Cooper, a former astronaut who turns to farming an infertile earth. The planet has revolted against humanity. As the central character, Cooper is forced to choose between his family and saving the human race. The dilemma is resolved through his utilitarianism. Consequently, Professor Brand (Michael Caine) of NASA sends him into space (Interstellar 1). His mission is to find a wormhole on the outer sphere of Saturn that the human race can use to search for a new land. One of the most significant things in the film is a close relationship between Cooper and his daughter Murph. The young character is played by three different actors as she progresses through the different life stages. Mackenzie Foy, Jessica Chastain and Ellen Burstyn play as Murph. The relationship between a father and his daughter becomes a significant spectacle of Nolan’s space era. When Cooper decides to leave, the audience sees the pain in both a father and the daughter (Kermode 1). Her inability to forgive her father for leaving serves as a constant reminder of

Midterm Report Term Paper Example | Topics and Well Written Essays - 500 words

Midterm Report - Term Paper Example However, the actual writing process enabled me to encounter, firsthand, the challenges entailed and how to address them. This is the case particularly in the context of my abilities and resources. To put it another way, the theories that the source texts and lectures provide are general concepts. Their actual application in my case - has given me interesting and valuable insights because it is contextualized to my own capabilities and resources. Another important skill that I was able to develop was the ability to design and adhere to a method or a system to complete specific writing tasks. Personally, it is challenging for me to focus on a particular element in the process so it is easy to be lost or digress. For instance, I used to write according to the flow of my thoughts. Often, this leads to redundant or unnecessary contents that I am forced to edit out. In this respect, I came to recognize the importance of outline and structure, which according to Riordan (2013), is crucial in helping the reader grasp the information provided (p.14). The same can be said in the area of teamwork. In group activities and research, there is an imperative for a roadmap that details roles, relationships and outcomes so that each member contributes meaningfully to the achievement of objectives. In the course of writing this progress report, I came to realize that there are still areas which I need to improve on. I noticed, for instance, that I still find it challenging to differentiate technical writing from other forms of writing that I am used to such as the essay format, which requires personal inputs and opinion. Sometimes, it is inevitable for me to include a comment on cited information. I have identified a way to address this problem. Aside from the familiarization of the rules in technical writing, it is important for me to think about

Overview of Information Systems and Technology Essay

Overview of Information Systems and Technology - Essay Example This paper presents a detailed overview of business management technologies for Riordan Manufacturing. Riordan Manufacturing Corporation is now expanding and, as a result, it requires an excellent information technology based support for better management of its business. In fact, information technology based solution (i.e. information system) is the only choice for this kind of business management. This paper outlines specifications of the new information system for Riordan Manufacturing. Business Technology Needs and Solutions Riordan Manufacturing requires an information technology based solution to effectively manage its business operations. The company has different offices located at different locations. The business desires to expand the company’s IT infrastructure by setting up the IT system in new office. The business also requires new technology based systems connectivity to main business head office. For this purpose they need a web based technology that could allow them to assess and manage the business using internet. In this paper, we suggest Riordan Manufacturing to implement a corporate management information system. This kind of information system offers an excellent support for the management of corporate operations and working. In addition, this business also needs to implement a secure communication arrangement. This business network for online communication and collaboration will be a Virtual Private Network (VPN). Management Information System Management information system (MIS) is a combination of software and hardware utilized to handle and process corporate data and information automatically. In fact, a management information system is implemented inside an organization to allow many individuals to access data and information simultaneously. In addition, the MIS mostly works behind the scenes, and the client community is infrequently concerned or even aware of the procedures that are handled by the system (Schauland, 2012; Stair & Reynolds, 2003). MIS at Riordan Manufacturing This section of the paper discusses various uses of a management information system with respect to the business of Riordan Manufacturing. The business can implement an information system to allow its customers to place orders online. In addition, this system also offers an excellent support for the online payment of the bills for instance when a bill is planned to be paid. In this scenario, an MIS will offer us data and information intended for the system to perform against specified plan of payment. The MIS then performs operations according to the payment plan when the suitable date comes near. Additionally, the computerized process will be performed by the information system to disburse the bill as demanded. Moreover, when the bills inside an online bill payment system are planned can be automatically paid, and clients do not need to offer additional details and information. For Riordan Manufacturing Corporation, MIS will offer an excellent support for managing and updating staff details and also their preferred processes to maintain existing systems and applying new technologies inside the firm. An information system can also be used to manage the information regarding available stock. In this scenario,

Classrom observation Report for cultural issues in ESL class Case Study

Classrom observation Report for cultural issues in ESL class - Case Study Example Teaching an ESL class should comprise of an understanding the different cultures represented in the class, the objective of the course and that of the students in finding out the kind literacy and knowledge valued and continuously finding new ways of making the classroom more interesting to improve the learning capability of the students especially when both the teacher and the students come from different cultures â€Å" Even more of a gap in expectations ,beliefs and classrooms practices may arise where students come from a culture that is relatively distinct or distant from that of the teacher† (Byram & Michael, 1998 p.101) I. Description of the classroom context The classroom observed was at The International Language Institute in Washington, DC. It has provided language training to thousands of students from around the world, the fact that students come from different parts of the world implies that the classroom is endowed with a variety of cultures that should all be pu t into consideration when planning for ESL classes. The influence of culture is more that the background effect â€Å"It has a deep effect on classroom processes because it is significant factor in how teachers and students perceive language learning and how they evaluate each other role and classroom performance† (Jin & Cortazzi, p.98)". ... years of experience in the field of ESL, both in the United States and in Europe, he has worked in every facet of the industry and this has widened his experience in handling student from diverse backgrounds. He has also devised ESL programs for some of the world's leading corporations, including Alstom, Business Objects, McKinsey, Raytheon and authored over a dozen manuals for learners of English for Specific Purposes. The Institute offers a comprehensive, eight week certificate course. The course provided focus on practice in teaching the four fundamental language skills of reading, speaking, listening and writing, and the sub skills of pronunciation vocabulary and grammar. Components of the course include planning of lessons, teaching practice in individual and group settings, observing peers and practicing teachers, keeping teaching records, critical self-observation and compiling of a portfolio of materials for teaching, and career planning and management (International Language Institute, 2010). The main goal of the course is to teach and perfect the students reading, speaking, writing and listening skills in the language being undertaken. Most of the students have the goal of becoming efficient users of the foreign language so that they can apply it in their professional capacity and at individual levels. II. Description and analysis of the cultural elements observed There were a number of cultural aspects, both explicit and implicit which were observed in the class, as discussed below; Cross Cultural Understanding was the most outstanding explicit cultural element that was observed. The fundamentals of cross cultural understanding are that people have the basic ability to recognize, interpret and correctly react to people within business. Another explicit

How Is the Continual Battle of Nature vs Human Technology Represented Essay Example for Free

How Is the Continual Battle of Nature vs Human Technology Represented Essay Explain how Bradbury uses this story to question human’s reliance on technology The house was created for the sole purpose of serving mankind. The house cannot save the family, or humans, from the viciousness of a nuclear bomb. By the time the reader is exposed to the house, the owners have been eradicated, â€Å"their images burned on wood in one titanic instant†. The house continues to make breakfast, have little robotic mice that clean the house, and even read poetry for, essentially, no one. When the story begins, it appears that machinery has triumphed over humans. Humankind might have fallen beneath the powerful nuclear bomb, but technology has not. Furthermore, while the family relied on the house to take care of them, the house does not require them to survive. However, as the story proceeds, the reader watches as the house is attacked by a fire. As the house scrambles to save itself, there is a sense of panic. â€Å"Doors sprang tightly shut† and â€Å"blind robot faces peered down with faucet mouths gushing green chemical†. In the end, the house succumbs to the blaze and crumbles. The only bit of technology remaining is the dying voice of the house, proclaiming the current day to be â€Å"August 5, 2026†. While technology has ultimately lost the battle of survival, humans lost the war long ago. Bradbury uses this story as a warning of just how little technology and nature care for the endurance of humanity. â€Å"Not one would mind, neither bird nor tree, if mankind perished utterly. And Spring herself, when she woke at dawn. Would scarcely know that we were gone. † This is seen throughout the story, as the house continues to function without the aid of the family that owns it. Humans developed this technology to help them, but the technology does not care if humans are around to use its services. Ultimately, Bradbury warns not about the advancement of technology but rather the complete dependence on it. The conveniences that the house provides appear to be beneficial, but in the end are completely useless. Bradbury also points out the lack of â€Å"humanity† within the machinery of the house. Instead of a family having to cook and clean, the house does it for them. There is no love within the house. While it would require more work, perhaps it would be more meaningful for a family to work together to keep their house running properly. Instead of being a mere house, it would become a home. Techniques Bradbury uses throughout the story? 1)Personification 2)Foreshadowing 3)Suspense 1)The most often used literary technique to describe the house is personification, where you give inanimate objects human-like characteristics. The stove is given human actions, In the kitchen the breakfast stove gave a hissing sigh and ejected from its warm interior. This passage shows that Bradbury has given a breakfast stove the ability to hiss a sigh. Stoves are not physically able to sigh. Rain is personified, And the rain tapped on the empty house, echoing. The rain did not literally tap on the house, it means that the rain was making noise as it fell and came into contact with the house. 2)Bradbury uses is foreshadowing, hinting clues that suggest events that will later happen. The voice-clock sang, worriedly, Ticktock, seven o clock, time to get up, time to get up, seven o clock! As if it were afraid that nobody would. This shows that the house was sensing something was going to be different today. It foreshadows that something bad may happen. There is a fire in the house, Smoke and silence. A great quantity of smoke. . The silence is foreshadowing that the house has given up and died. Foreshadowing is used by Bradbury to hint later events. 3)Bradbury uses suspense to create an effective story. The dog is injured from the nuclear bomb. â€Å"†¦once huge and fleshy, but now gone to bone and covered with sores†¦Ã¢â‚¬ . This creates suspense because it makes the reader wonder if the dog is going to survive. When a fire is ablaze in the house. â€Å"The fire burst the house and het it slam flat down, puffing out skirts of spark and smoke†. It makes the reader wonder what will happen next and how the house is going to result. Suspense is used to build up the excitement of the reader making them want to read on to find out. In conclusion, personification, fore shadowing and suspense are used to create â€Å"There Will Come Soft Rains†. Bradbury uses literary elements to make a successful short story.

Brand impact on Consumer Buying Behaviour

Brand impact on Consumer Buying Behaviour Consumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and its aim to build a loyal customer base and creation of an effective brand image. In this document, the author presents a research report complied after analyzing the effects of branding on the consumer purchase decision. The research had been carried at the shopping centre called Shoppers Stop in India. The research had attempted to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision. There are so many parity products out there that the only way to differentiate yourself from the others is to create an aura, an image, around your brand. Consumers need a road map; they need to find a way to get from their need to a product purchase thats simple, easy, not full of a lot of noise, and most brands get lost somewhere between the shelf and the consumer mindset. -Karen Benezra, editor of Brandweek The paper also discusses the literature the importance of branding and the consumer purchase decision. It details the research rationale along with the research philosophy, the approach used, the context, sample and procedure. As well as It discussed the significance of the proposed research along with its limitation. A provisional work schedule is also provided. Aims The aim is to determine the extent of the correlation between the activities of branding and consumer purchasing as well as put into perspective the main functions and values branding can offer companies in term guiding valued customers through the often complex process of purchase decision-making. Thus the basic research question would be, how does branding affect the consumer purchase decision? Objectives This research will have the following objectives: To assess whether positive feelings towards a brand will translate into a consumer purchase decision. To establish the changes in the relationship between branding and consumers purchasing decision when other factors such as price are introduced. To examine the consumers tendency to recommend brands and its effect on purchasing decisions of their friends and family. Chapter 2: Literature Review Origin of Branding in Market. After the First World War, the whole world economy was under Great Depression during 1930s and also gives rise to socio-economy problems because of impact of war wages on the people and hence left a dent in peoples pockets and curbed the desire of society to spend and consume. Strangely, the Second World War and the period after the war had seen a different pattern in manufacturing industries that a increased capacity to produce goods whereas the society was left with an ingrained desire to be frugal. Bass Company, the British brewery, claims their red triangle brand was the worlds first trademark. Lyles Golden Syrup makes a similar claim, having been named as Britains oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Source: http://www.quaffale.org.uk/php/brewery/578 What is Branding? The word Brand the Germanic root meaning is burn. In commercial market branding is all about the product attributes that make a lasting impression in a customers mind. As per Karl Marx, people make their own decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands advertising, marketing and publicity. Thus a brand exploits the underlying attribute that is storytelling and emotions which are the buying behaviour. James Walter Thompson published a house ad explaining trademark advertising, in 1900. Thus Branding was coined for the first time with commercial explanation. Mr. Thompson appeared as the philosopher of Branding by drawing a straight line between the manufacturer and the consumer. Source: http://library.duke.edu/specialcollections/hartman/guides/jwt-history.html Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning. Apple Logo Design Apple was selected as main form of branding depending upon the company name. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a bite mark to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.Source: Charles Morris, Foundations of the Theory of Signs. Source: http://www.logoorange.com/logodesign-A.php A brand is an end result. Branding is the process by which a brand comes to be. A brand is many, many things, but it is never an accident. Present Day Branding. A branding provides a platform for consumer choice process. Todays market offer different products among thousand for similar offerings, this complexity makes the users to follow their choice that have satisfied already in past. The pattern of this consumer behaviour was also supported by Assael in 1993 with a concept that in a situation of low-involvement of consumer, the consumers completely rely on past consuming experience; hence it provides a clue that consumers with minimum purchasing areas could be targeted by advertisement campaigns. Thus consumer plays a key important role product branding process in current market. Even nowadays a good number of consumer emotionally attach with the brand that helps to understand the impact of image among consumers. With this a natural differentiation concept was introduced by Adcock in 1998, with differentiation process , the company start developing a set of unique differences that help to provide a distinctive identity among other products in market. Hence, differentiation provides a cutting edge for the branding of product in present competitive market. As per Prof. Kevin Lane Keller, author of Strategic Brand Management: The trend in marketing of brand depends upon the changes in the environments around the consumers. A social, cultural, political, economic and technological environment changes the life of human and with this the branding need to adopt the trend for example Online Marketing Social Networking Online-Media such as Face book, MySpace, Google. A corporate social responsibility and sustainability impacting the product image. Philip Kotler in 1999, a brand captures consumers attention through a Six Dimensions of Brand: Attributes A brand will communicate specific attributes, such as prestige. Benefits A brand strengthens a products attributes by communicating a set of benefits that makes it more attractive. Values A brand represents a companys core value and belief system. Culture A brand is representative or targets a target audiences socio-cultural characteristic. Personality A Brand Project behavioural personality patterns of targeted consumers. User A brand can emulate the end user. Identification of Branding Differences step by step Difference 1: A Visual difference, Symbols and logotype. In the seventies, when the phrase generation was being coined and used in any number of contexts such as in movies, music, technology etc, Pepsi annex the beverage style of young adult segment of the inhabitants and dubbed them the Pepsi Generation, in an endeavour to make Coca-Cola seem old and staid. In the 1980s, Coca-Cola executed what was perhaps the most celebrated marketing mistake in history, discontinuing production on its core product, the most recognizable brand name in the world; in favour of a more Pepsi-like formula it dubbed New Coke. This Grand Canyon-size blunder eventually worked in the companys favour when consumers revolted with startling vehemence and Coca-Cola quickly announced it would bring back its revered product, now under the name Coca-Cola Classic. Sales rebounded, and more media attention was lavished on the Cola Wars. The campaign also managed to underline the loyalty and affection so many consumers had for original Coca-Cola-which might very well have been the goal of the company to begin with. Coca Cola eventually dropped the word Classic from its name, and remains the most widely recognized brand in the world to the present. Difference 2: Culture (Hofstedes onion) Difference 3: Personality (Aaker) Difference 4: Identity and positioning (Kapferer) Brand Equity and Brand Loyalty. Brand American marketing association defines the brand as A name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name Advantages and disadvantages of branding Advantages: 1. Helps in identifying the goods and services. 2. It stimulates the purchase decision of the consumer. 3. It helps in creating customer loyalty. 4. It helps the company to maintain the leadership position in the market (if they are already market leader) Disadvantages: 1. Requires huge investment. 2. An unsuccessful brand will bring negative image to the company. 3. Customer may not be willing to pay extra just because it is branded Brand equity Brand equity is set of assets linked to a brands name and symbol that adds to the value provided by the product or a service to a firm and/or that firms customer. Components of brand equity: 1. Brand loyalty 2. Brand awareness 3. Perceived quality 4. Brand associations Brand loyalty is consumers commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviours such as word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand. This will help organization to reduce the promotion cost. Brand awareness: The number of customers exposed to the brand name. Higher the brand awareness, higher will be the brand equity. Organizations put all the effort in the introduction stage of the product to create awareness among the customers. 3. Perceived quality: the customer perception about the actual quality level of the product. 4. Brand associations: The attribute of the brand that customer associates with his/ her belief. A person may associate the brand for power, strength or protectiveness. Brand Development Company can develop the brand on the basis of product category and brand name. Now we will discuss the different strategies adopted by companies to develop the brands. Existing New Existing Line Extension Brand Extension New Multi Brands New Brands Line extension: Company uses its well known brand name to introduce additional items in a given product category such as new forms, flavours, ingredients or package sizes. For example, Karnataka Milk federation, Uses its top brand name Nandini to introduce new Items like toned milk, full cream milk, curd and milk powder. It is less risky and requires fewer investments to introduce the product. In the above example Nandini used the extension to meet the excess capacity that it has. The milk procurement was more than the demand from the customer. Hence it started producing the milk powder. But all the products introduced need not to be successful in the market. In case of KMF Nandini Ice creams didnt click in the market. Another risk of line extension is brand cannibalization i.e. Companys brand/items compete each other. Brand extension: A strategy in which company uses one of its familiar brand names to new product categorys items. For example, United breweries (UB) limited group used its flagship brand kingfisher to different categories. Kingfisher was originally a beer brand extended to airlines. Brand extension gives instant recognition to the brand. In the above example people required very less time to know kingfisher airline brand because parent brand was very well Known. Brand extension if it fails then it may hurt the parent brand reputation in the market. Multi brands: The techniques of introducing the product or items in existing product category with a new brand name. For example, Hindustan Unilever uses different brand names for their home and personal care category. The above example shows us that HUL have breeze, Dove, Liril Lux, Lifebuoy and Pears in the bath soap segment itself. It helps company to come out with new features in the product or product category. Organizations adopt this strategy to avoid brand cannibalization in the given category. The major disadvantage of this strategy is none of the brands will enjoy major market share and result in lesser profitability. In case of Hindustan Unilever company had more than 100 brands and was forced to reduce it to 30 power brands. Other brands were not adding enough profit for the company. New brands: The strategy of coming out with new brand for new category products. In this strategy, company believes that existing brands can not be extended to the new category. The new brand strategy requires huge resources to build it. The new category if it already had some brands of other companies, investment requirement will go up. For example, Hindustan Unilever launched Pure it in the water purifier category. The category and brand is new to the company. Consumer Buying Behaviour : Branding a influencing factor What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through? These will be discussed below. 3- COMPONENTS OF BRANDING Branding is a process of creating a product or company identity a personality creation and development by a number of differential professionals with same objective or goal. 1. Advertising. Its a wonderful thing to create a unique, user-friendly brand that the public is sure to embrace. However, if the public doesnt find out about the brand-and much of the public will find out through advertising-all that effort, time, and money will go to waste. The look and attitude of the advertising also help define the brand in the publics mind. Nike is well known for spending millions on celebrity endorsements for advertising. Its ads are legendary, and its swoosh logo is known the world over without a word being said. 2. Marketing. In devising the personality of the brand and determining how it will be presented to the public, marketing, which is usually done in-house and through consultants, helps to create the entity that the brand will become. Its a fine thing to own the recipe for Oreo cookies, but if you decided to sell the recipe and not the cookies, you would be making a very large marketing mistake. Marketing is not just selling; it knows what to sell and how to sell it as part of a larger plan. What marketing does is to determine the proper audience for a product, and then deliver to that audience what it wants. The target demographic can be as narrow as 15-year-old boys living in the suburbs, or it can be literally anybody. That will depend on the product. But once the demographic is identified, marketing professionals analyze it, make sure the characteristics of that demographic are compatible with the product, and then emphasize the strengths of the product. The strengths of the product here are very specific: They are the strengths that will best convey the personality the demographic wants to see in it. For example, if Philips had tried to market its flat-screen TV to an audience over 65, which traditionally is not warm to change, it might not have been successful, no matter how innovative the product may have been. Instead, the company aimed its ads at people in their twenties and thirties, emphasized the newness and difference of the product, and had a great success. 3. Public relations. If advertising is the juggernaut of public attention, public relations is the stealth bomber. PR generates publicity for the brand, helps solidify the publics opinion of the brand, and defines the brand-all without being perceived by the public A lot of clients dont understand the difference between Branding, PR, advertising and marketing, says Rob Frankel, author of Revenge of Brand X. Personally, I prefer PR to advertising. I like PR because a lot of my Branding program is based on third-party endorsement. Its way more credible and fast-acting than when you pay for ads. Problem/Need Recognition for Future Branding How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different. Q. What are the new branding challenges and opportunities especially nowadays with the global economic crisis? The current economic crisis presents many challenges but also much opportunity for brand marketers at the same time. Research has show that in past recessions those firms that have been willing to invest in their marketing have emerged in a stronger position than those firms that have cut back spending and reduced their marketing investments. Obviously those marketing investments must be wise ones. Perhaps the most important branding consideration in tough economic times is to establish perceptions of good value. Being seen as low priced or less expensive is not necessarily the answer, the more important consideration is that consumers feel that they are getting appropriate value from a product or service. Value is basically all the benefits the consumer realizes versus all the costs that he or she incurs. It is important to view and these benefits and costs broadly. Benefits include the perceived monetary value of all the bundle of economic, functional, and psychological benefits th at customers expect from a product. Similarly, costs are not restricted to the actual monetary price but may reflect opportunity costs of time, energy, and any psychological involvement in the decision that consumers might have. Top marketers in a recession will be sure to develop marketing programs and activities that optimally balance that equation so that consumers feel the collective benefits outweigh the collective costs as much as possible. That my involve framing the brands costs and benefits so that they are seen in the most positive light possible. Q. What would you single out as the most important message out of your extensive experience in studying brands? The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services. It is so fundamental and may seem obvious, but unfortunately many marketers still fall way short on that score. Consumer Buying Behaviour Q. What is the future of branding? Brands will always be important given their fundamental purpose to identify and differentiate products and services. A good brand makes peoples lives a little easier and better. People are loyal to brands that satisfy their expectations and deliver on its brand promise. In an increasingly complex and busy world, the ability of a brand to simplify consumer decision-making is powerful. The predictably good performance of a strong brand is something that consumers will always value. What will change, however, is the means by which firms will build those brands. Marketers must always be adopting state-of-the-art branding practices to ensure that their marketing programs and activities reflect the always changing economic, cultural, technological, social, and legal environments. There are 4-Types of consumer buying behaviour: Assael 1987 Purchasing Experiences High Involvement Low Involvement Significant differences between brands Complex buying behavior Variety-seeking buying behavior Few differences between brands Dissonance-reducing buying behavior Habitual buying behavior Source: Assael 1987, Consumer Behaviour and Marketing Action, 6th edition, p. 67 There are four types of consumer depending upon the degrees of involvement and degree of differentiation amongst the brands as per Assael. A displaying Complex Buying Behaviour Pattern is a group of consumer who prefer to expand their beliefs regarding a particular product as a primary step and hence this process will lead them to develop positive attitudes regarding the product. Dissonance-Reducing Behaviour of consumer is classified as the trend in which consumers are highly involved in the purchasing experience but unable to compare among the brand of products offering similar services or features. Thus differentiation becomes the key point as consumers asks for the features or functionalities or price comparison among the brand but in a market which display low differentiation of brands, the consumer purchasing behaviour is influenced by convenience. Displaying Habitual Buying Behaviour is a behavioural pattern as a result of consumers condition where the consumer buying decision depends on the product information acquired passively or the information embedded in their mind via review electronic media or promotional efforts, also the user shows low-level of involvement products. Variety Seeker Buying Behaviour, the consumer buying reaction occurs because of low-involvement in a market that displays high levels of product differentiation , thus they prefer to follow Brand Switching , in order to satisfy their need for diversification. Chapter 4: Survey, Analysis and Findings Introduction The survey was performed in India at Shoppers Stop Mall (New Delhi Ansal Plaza Branch), which has many branches across the country at major cities and in United Kingdom, at St. Anns Shopping Centre (Harrow, London). The survey template was design to understand the relation between a product brand and consumer, in a sense that how much they trust or rely on the brand that they go for the product, in short the impact of branding on consumer purchasing decision. The research was to understand the influence of Brand in a developing and developed country. As the one could easily conclude that the consumer in developed country focus on more on brand image as the brand image define the quality of product whereas consumer in developing focus more on the need rather than quality for example a consumer in India purchasing a television will first look for the price and then maximum features within the price also the product should belong to reliable brand this is one of the key reason that even though India has certain level of free trade open market relation with china , still the Chinese cheap product unable to penetrate the Indian market. Questionnaires There are 150 and 180 interviews have performed in India and UK respectively, the pie chart display the same. The Number of interviews conducted with respect to different age group, the column chart below represent about the survey conduct in India at shoppers stop mall. The below graph display the number of interviews conducted, focusing the age group in UK at St. Anns Shopping Centre. In our survey we have put more focus on the young generation and middle-age group to understand their psychology while purchasing a product and how its being influences by the brand of the product. We also get to know the preference made by female and male group in India and UK. The female group in India and UK both spend their most of their shopping time in costumes and they prefer detail analysis or observation between different brands and they could easily compromise on the brand. Which brand do you use? Brand P Brand Q Brand R Brand S In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦. Age group? 16- 24 24 35 35- 50 50-70 What to you perceive to be the key attributes of a brand and what do you associate it with? Quality Price Status Personality Aesthetics To what extent brands are important to you? Very Important Important Neither Important nor Unimportant Not Very important Not at all Important 5. How does the Made in trademark influence your buying? Very Much Not much Doesnt Matters Matters Strongly Matters What is the key difference between International and Domestic brands? Quality Price Variety Services Does Culture difference play an important role in regards to your buying decision? Agree Strongly Agree Depends Disagree Strongly Disagree Do you agree shopping is different in abroad then in India? Yes No Do you feel changing market of fashion and technology plays an important role in your buying decision? Yes No What product of that particular brand do you use? Product 1 Product 2 Product 3 Product 4 In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦.. How long have you been using this product? 1 year 2 year 3 year 4 year 5 year In case of others please specifyà ¢Ã¢â€š ¬Ã‚ ¦ How did you first chance upon the product? Advertising Word of mouth Display In case of others, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Please suggest, if you want to make any changes to the product and why? Are you satisfied with this brand? Extremely satisfied Satisfied Fairly Satisfied Not at all Satisfied Which Cosmetic product brand you prefer? Olay Dove Grainier A combination of mixed product brand. How long have you been using the product XYZ? First Time Regular user Never. What made you use the Product XYZ the very first time? Advertising Word of Mouth Display at shop If anything else, please specifyà ¢Ã¢â€š ¬Ã‚ ¦ Have you ever used competitors product? Yes No. If you have used competitors product, then please confirm which product is better in the following terms: Quality Quantity Brand Name Are you: Male Female How did you receive this product? Gift Purchase If other, please specify? How did hear about the sale of this product? Advertising-Newspaper, radio, TV Friend / family Article / magazine Store Others, specify__________________________________ From which store did you made the purchase of this product? Specify. _____________________________________________________________________________________________________________________ How many different brands did you look out for this product? Specify. ___________________________________________________________ Findings In developing nations such as European countries, a different trend has been seen because of globalisation and free trade, the market is flooded with many products offering similar features and because of competition, the price of the product has fallen down, European industries has to reduce their cost of goods sales by compromising with the quality of materials or setting up manufacturing industries in developing or poor nation where the quality of production much more oriented towards manufacturing the product instead of manufacture quality product , for example Automobile industries , the number of automobile industries has gone down significantly in past 50 years. As per the research performed by KPMG for Automobile industries, the future of automobile industries will not only be characterized by origin of OEMs. Recommendations Convergence: A Business Concept The concept convergence has already entered into the market with innovation ideas of doing business, in automobile industries; e-Mobility and Car-sharing business are the best example the convergence of brand and business ideas, e-mobility provides convergence between Fiat OEMs and Power Suppliers and Car-Sharing e.g Deutsche Bahan is the convergence between OEMs and mobility providers. From this we could able to figure out that convergence and innovative business ideas not only helps the Brand Convergence A New Business Player Convergence example: E-Mobility and Car-Sharing Assembled Product: Combination of Branded Products In coming future, one could imagine of a product developed like an IT product, for example an IT product such as cloud computing systems , IT for green , Client computing , Advance Analytics (Business Intelligence software) is a combination of many software product provided by different brand leaders. This could be a future business concept across all products , one could think of his own car made up of worlds different brand leaders.

How The Internet Is Used To Book Flights Tourism Essay

How The Internet Is Used To Book Flights Tourism Essay It is fair to say that internet has revolutionized the way we buy airline tickets or choose our holidays. The internet is responsible for a major shift in airline and travel industry. This was not the same some years before as when the internet was in its infancy, the main problem of booking airline ticket online was to find out what you are looking for and also having the confidence to buy it online due to the money involved in it. Booking tickets online is not something that is uncommon these days. But nowadays it has become like a second nature for large number of people to open up the search engines and purchase all kind of things from electronic items, foods to air tickets. David J http://EzineArticles.com/?expert=David_J_Cook The success of internet giants like Amazon and eBay with its secured payment systems like PayPal has given confidence to the buyers to purchase things online and today almost everyone knows the advantages and benefits of buying flight tickets online for the domestic as well as international travel. Although its not very easy task but the airline and travel agent websites has made internet travel booking so simple that even a person with little computer knowledge can purchase cheap tickets online and enjoy benefits. Quick booking facilities and best profitable bargains can be enjoyed at the ease of sitting at home rather than standing in queues for hours on airline ticket counters. The online buyer can easily compare the airfares of different airlines and can choose the best bargain and online booking is the best solution to get cheap flights tickets and also the best travel solution for those travelers who cannot afford to spend too much on traveling. David J http://EzineArticles.com /?expert=David_J_Cook And cheap tickets are not hard to find now, its easily available online through the convenience of doing it at home rather than visiting a travel agent or airline office to book it and within few clicks tickets can be booked using your credit or debit card and within few days the e-ticket is delivered in your mailbox and at your correspondence address. Today there are lots of other websites other than airline official websites where the travelers can book their tickets and these websites are designed in such a way that a traveler has to just specify the date of travel and destination and the search engine within that websites pick up the best deals and the discounted offers from any airline. In recent times there are lot many deals offered by airline companies and travel agents exclusively for online booking, which is one of the another reason to book tickets online. http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html #ixzz14spqtU1q   The advantages of online booking or the services which the airline websites offers for online booking are discussed below Convenience Booking tickets online removes a lot of direct or personal contact with the travel agents or airlines as booking the ticket on the window counter of airlines sometimes requires a long time waiting in queue and airline reservation over the telephone often requires dialing the customer care number of particular airline or travel agent and then selecting the complicated options and then waiting in queue to talk to the customer service representative of that company. Booking online eliminates all this layers of difficultly and provides ease to customers to book ticket their anytime whether day or night and online reservation also provides the convenience of electronically check in for the flight sitting at home and can choose their seats in accordance to their comfort. Security Booking online provides security as compared to traditional method of booking through call centre and when purchasing tickets through telephone, a customer has to provide the bank card or credit card details and other sensitive information to the person we dont know but online booking is far more secure than it as when booking the ticket online, only information essential for the transaction is collected over a secure connection. Cost When the ticket is purchased online or a reservation is done online, the booking process is handled by automation services due to which travel companies can pass the savings to customers in the form of special discounted rates, coupons as there is no need to pay salary to employees. And many discount airlines provides special online fares which are available to customers who book their tickets online. Control One of the most compelling advantages of online booking is Control. A passenger can not only see the flight arrangements, but can also select his seat and choose his meal. As online booking doesnt require any interactions with travel agent so the customer can search for more possible options and search different airlines fares at once for the specific destination. A traveler can also book his hotel online by seeing all the available rooms and can also check the rooms with its competitor for the best available option. The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas Airlines offer a range of services to passengers who book their tickets online like: Airline credit cards: Many airlines offer airline credit cards like platinum and gold cards to their customers. These credit cards give additional services to the cardholders like excess baggage allowances, enrollment benefits and other privileges to cardholders. Mobile phone information services: Many airlines use mobile phone to keep their customers updated. They send instant flight status, flight alert and schedule on mobile phones. Thus this helps the customers to know instantly about the delays and cancellations of flights. Manage booking service: This online service enables the customers to provide their contact details and other information about their while booking their tickets online which can be later modified at any time, the modifications can be made as late as 24 hours before the departure date. Mobile Ticketing services: Now tickets can also be booked using mobile phone internet anytime and anywhere. Payments can be made, manage bookings, cancellation of bookings and refunds of payments. All this are possible using mobile internet services. Multi Journey: Some airlines also provide the option of breaking journey online. That means if a traveler is planning to tour another destination before reaching or returning to its destination, all the tickets can be booked at once. Hotel bookings: Some airlines also provides the facility of booking hotels on their websites which can help the traveler save time in searching for hotel booking and traveler can also rely on the hotel booking on the website of airline as that hotels are the airline trusted hotels.   http://EzineArticles.com/?expert=Parinaz_Driver The process of online booking is quite simple but there few circumstances where the customers can gets frustrated while searching for the best deal. This can happen due to the lack of knowledge of right place where to search for cheap tickets and book tickets. Sometimes it can be a bit tricky as some people just end up with jumping from one website to other which consumes a lot of time and this make it hard to search the best deal available. One other problem which customer might face is as the transactions is carried online, the customer is not dealing with the real person so the customer might not get much help or assistance needed but if the customer is dealing with the travel agents, they might give suggestion regarding upcoming deals or cheaper deals in near future. To sum it up, the internet has completely changed the way the customers book their flights, buying tickets online has make life easier as the customer dont have to go physically to the travel agent or airline office. Everything can be done at the comfort of the home and customers can also take advantage of the additional services offered by the airline companies exclusively for web. However searching for the ticket on the right website is of utmost important so that customer wont end up in spending more time and still not getting the best deal available. Referencing David J http://EzineArticles.com/?expert=David_J_Cook http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html#ixzz14spqtU1q   The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas http://EzineArticles.com/?expert=Parinaz_Driver

Essay --

Today we will explore the speech given by Mary Fisher at the 1992 Republican National Convention entitled â€Å"A Whisper of AIDS†. The main purpose of Mary Fishers Speech â€Å"A Whisper of AIDS" was to promote awareness of the HIV/AIDS epidemic throughout the United States. Moreover, Fisher wanted it clear that no one, regardless of race, sex, age or any discriminatory factor, is safe from Human Immunodeficiency Virus because the virus only cares that one is a human being suitable of infection. However, the central idea of Fisher’s address was to establish awareness that those living with the affliction of HIV/AIDS are still people and deserve the compassion we’d give anyone else. Mary Fisher does an excellent job developing credibility throughout her address. Throughout the speech, Fisher placed relatable factual information and statistical data wisely to help develop the legitimacy of her cause, but what makes shear data into relatable fact is by the way it’s presented. One can simply state information and data to an audience, but that doesn’t guarantee that the audience will perceive it in the manner intended by the speaker or be affected by it at all. Just being who she was gave Fisher a great amount of credibility, establishing ethos as soon as she began speaking. Furthermore, Fisher utilizes the effective credibility building tool of personal experience. Her first hand experience and continued struggle with the human immunodeficiency virus gives her speech a higher likelihood of reaching a greater number of listeners. Fisher’s utilization of this credibility tool is facilitated when she states â€Å"Though I am female and contracted this disease in marriage and enjoy the warm support of my family, I am one with the lonely gay man shelte... ...ss). By reaching out to each section of her audience, Fisher can make an audience feel engaged in listening to her speech, because inclusive language makes a speaker seem like he or she is talking directly at one’s self. In culmination, Mary Fisher’s address to the Republican National Convention can be considered a success. Fisher opened the eyes of her audience using the rhetorical devices of ethos, logos, and pathos. She not only made the audience understand the dire nature of the issue of HIV, but she challenged them to be civically responsible, and no longer treat those afflicted by the HIV virus with hate and fear. Most importantly, Mary Fisher made it clear to her audience that the HIV/AIDS affliction should not be kept hush hush, or as a â€Å"whisper†, but rather we as American people should choose to see the problem and act and up for a safer future.

Public and Private Management Essay -- Business, Performance Review, Q

Unlike many of the other writing assignments done thus far, this paper will be providing brief synopses for several essays on issues involved with the study of public management. Although it might be possible to state that the ideas and theories presented in these texts are either true or false, it will be the goal of this writing to take the simple approach and focus on the thoughts that are presented are still relevant in modern practice of public management. However, it is first important to point out that even today there is no aggregated view for weighing or measuring the success of public managers. This is because in part due to the various ways in which the agencies manage themselves, for example whether or not they chose to follow national performance review (NRP) response or a total quality management (TQM) method. Another problem is that often times today a management policy that has been set up and successfully tested for the private sector is either grafted to the, or im posed over the management policies of a public enterprise. The issue that this brings up is that, depending on the agency, that there is no clear idea on who the ‘customers’ are, nor what ‘product’ is that the public agency is trying to appease. Meanwhile, the management theories that are being imposed on to them, are based on a quantifiable examination as to rather they are successful or not. Simply put, there is no easy or standard way for researchers of the field of public administration to be able to clearly differentiate between the successful management styles of one public administrator to another. In fact, researching this problem is the very thing that our first author is calling for in his essay. Graham T. Allison attempts with his article... ...uted to be useful as a measurement against the values from the private sector. Instead, Moore suggests that research in a cost-effectiveness approach may be a solution to this problem (1995, p 553). All of these essays end up with the same major issue concerning measuring the successful public management style, from one that is not successful. In one form or another both Moore and Moe have called for research in finding some standard in analyzing the public sector. In any analysis standard, the effects that politics has in its creation cannot be ignored. If as Woodrow Wilson claim is true, and the goal of these public administrators is to find the most cost-effective and the most efficient method to implement the political oriented policies; then why not come up with a measurement on the efficiency and cost-effectiveness to be used for passing judgment on them?

Misguided Messages in The Awakening and A Dolls House :: comparison compare contrast essays

Misguided Messages in The Awakening and A Doll's House      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Just because a novel is considered a classic doesn't mean the Messages it conveys to its readers are correct.   Even though both The Awakening by Kate Chopin and A Doll's House by Henrik Ibsen are great literary works, some of the ideas embodied in them aren't appropriate. Both works suggest that it is common for husbands to be condescending to their wives; that if a person has enough money, they can have someone else raise their children for them; and that if a marriage gets hard, the couple should just give up on each other.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Taking the stories for their literary qualities alone, they are both quite good.   Both novels are very well written.   Chopin and Ibsen developed their characters well, used excellent imagery, and told interesting stories.   Both shared their strong convictions even though they knew their ideas weren't popular.   The strong beliefs that are shared in these stories are part of what makes them classics.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, some of the ideas that are portrayed in these works aren't ideas readers should assume to be true or good.   The first of these is the theory that husbands will most likely treat their wives as inferiors after they are married.   In A Doll's House, Torvald is blatantly condescending to Nora.   He calls her his  ³little squirrel ² or  ³little skylark ² and requires her to  ³do tricks ² to please him.   In addition, he treats her like a child, a  ³feather head ² who can't understand anything important.   In The Awakening, Leonce is more subtle in his mistreatment of his wife.   He tries to control Edna by pushing his point until she does what he wants.   He also tries to make her feel bad about herself.   For example, he tells her she isn't a good mother to their sons.   Although this type of behavior is condemned in both of these stories, just characterizing this behavior as normal sends a bad message.   If young men are repeatedly told that this is how adult males act, they will inevitably feel that they should act this way when they are married.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second bad idea conveyed by these stories is that if a person can afford to, they should have someone else raise their children for them. In A Doll's House, Nora and Torvald have a nanny who takes care of their children for them.   This is the same nanny who Nora's parents had paid to raise her.   Also, in The Awakening, Leonce and Edna not only have a person who takes care of their children for them; but, when Edna moves to the

Mao’s Last Dancer

Text: Mao’s Last Dancer I chose the autographical novel ‘Mao’s Last Dancer’, composed by Li Cunxin, as it has several themes that convey the idea of a journey. It is physical in the way Li Cunxin had to work hard to be a professional ballet dancer and it is also mental as it is a road to self-discovery. The autobiography is also extremely inspirational and inscribed in first person, therefore this allows the reader to see the personal journey of Li.I believe this text also relates to Shakespeare’s play ‘The Tempest’ in the way Li has to act like a slave to the Communist Mao. This is similar to the enslavement of the characters Caliban and Ariel. The main physical journey represented in the text is how dancing shaped and became Li’s life. When he was chosen to be in Madame Mao’s ballet academy, he had no desire to be there. ‘Those first few weeks were an agony of loneliness†¦I became introverted and spoke very lit tle†¦everyday I couldn’t wait for the year to end’.Later on though, you notice through emotive language the determination he has to be the best. ‘I challenged myself to go further, to experiment with new feelings. ’ He had to leave his family, who live in an awfully poor village, so he can be a dancer. Further along in life he became one of the most elite ballet dancers China has produced. Madame Mao then took him to America to enhance his skills; he won many medals and now lives in Melbourne. Coming from a poor family, to now being rich and famous shows incredible juxtaposition and the concept of a journey.Another idea is the emotional journey of this text. In the story you notice many qualities that Li possesses like bravery and courage. At the beginning of the story you sense the tone of unhappiness, knowing he cannot contact them for years. ‘I am frightened. I want to go home to my niang. I start to sob. ’ For the first year of ballet school, his confidence was low and he constantly felt like people were judging him but from his fourth year onwards he had willpower and strength to move forward.Finally, in his sixth year, Teacher Xiao had a chat with him and he used a simile, saying a pirouette is like a mango. This helps you create a clear image in your mind. ‘The fun is in the process. Admire the unique shape, the colour, the smell. You need to enjoy every bit of the process, taste the many layers of the fruit and enjoy it for it’s full value. I want you to treat pirouettes the same way. ’ This quote also represents a journey perfectly, saying it’s not about the outcome; it’s what you achieved along the way.

Scc Fall 2012 Syllabus English 101

Welcome to English 101! This course is designed to help you attain the critical thinking, reading, and writing skills that are necessary for both academic and professional success. Course Purpose: The five general purposes of this course include teaching: 1. rhetorical and logical principles related to development of significant expository content in intelligently organized essays, paragraphs, and sentences;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. critical reading; 3. acceptable diction and sentence mechanics;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4. the writing process with a focus on prewriting and revision strategies;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5. se of library's research tools and the techniques of the documented paper. Student Learning Outcomes: 1. Use the writing process to compose essays—including research papers in the MLA format—that contain unity, coherence, development, logic, gr ammatical precision, and selection of appropriate sources and their correct use. 2. Analyze written and visual texts for content, structure, rhetorical strategies, visual and written techniques, and grammatical precision. Required Texts: * Cohen, Samuel. 50 Essays: A Portable Anthology. 3rd ed. * Silverman, Jay, Elaine Hughes, and Diana Wienbroer.Customized Version of Rules of Thumb: A Guide for Writers for Santiago Canyon College. 8th ed. * Various essays and short stories that are available online and must be printed Required Materials: Internet and printing access Homework: Your homework assignments (required reading and other) are listed on the course outline. If you miss class however, email a classmate to be sure the homework has not been revised. Whether or not you did your homework will be checked through class discussions, quick writes, and pop quizzes. Homework points are factored into your participation grade. Concept Exams:There will be 4 exams in this course. The conten t will vary but it will always address concepts we’ve gone over in class and the reading assignments. Each exam is worth 25 points. Essays: There are four essays required in this course. Each essay must follow standard MLA guidelines which require the following format: * Your paper must be typed and double-spaced with one-inch margins on each side. * On the first page, you must write your name, my name, course title and date in the top left hand corner. * Your title must be centered. Capitalize principle words. Do not underline, bold-face, italicize, or do anything else to it. You can only use 12-point Calibri. * Your last name and page number must appear on the top right hand corner (header) on each page except the first one. You can refer to the MLA links provided online to find examples of MLA format. Further essay requirements will be elaborated on in class. Each essay is worth 100 points. Essay Revision Policy: You may revise and improve the grade of Essay 1 and Essay 2. However, in order to submit a revision for a better grade, you must do the following: 1) Enroll in Eng N91 and discuss your rough draft with your Writing Center instructor before you submit the essay to me. Provide proof that you have discussed your rough draft with WC instructor. ) 2) Submit your essay on time. No exceptions. 3) After you receive your grade, discuss graded essay with me before or after class so we can discuss your revision plan. 4) Submit the revised essay to me before the revision due date. **Note: If you do not meet all of the above-mentioned criteria, I will not accept your revision. You are responsible to meet all of the criteria and know all relevant due dates (see Course Outline); I will not remind you. Late Policy for Essays: Please submit your essays on time.All of our essays will be submitted online. Be aware that unwanted computer/internet/electronic issues arise and you should allow yourself enough time to deal with such issues should they occur. Critic al Thinking Paragraphs: Nearly each class session you will be given 5-10 minutes to write a paragraph in response to various prompts. Please save all your critical thinking paragraphs. At the end of the semester, I will collect them. These are worth 100 points total. Attendance Policy: You have four excused absences. After that, your grade will be deducted by 25 points.There are no exceptions to this policy. I suggest you reserve your excused absences for emergency situations. Please note that although the first four times you miss class it is â€Å"excused† and no points will be deducted just for being absent, you will not be allowed to make up any points that are earned the day you have missed. (For example, if we take a pop quiz that day for 10 points, you will not be able to make up those points. ) Also, if you are absent, you are responsible to get any material or information you have missed from a classmate or from me during office hours.Do not email me for the material /information. Also, you do not need to email me to let me know you will be absent. And please do not explain to me (via email or in person) why you were absent as you will have 4 excused absences and be penalized thereafter no matter what the circumstance. Tardy Policy: If you are not in class when class begins, you will be considered tardy. If you are more than 20 minutes late you will be considered absent. You will be excused from being tardy thrice; you will be deducted 15 points for each time you are tardy after that. The same policy applies to leaving before the nd of class. Please do not email me to let me know you will be tardy and please do not explain to me why you were late. However, if you have to leave early, I would appreciate you letting me know before class so I do not worry about you when you get up and leave. Make Up Policy: Although your absence may be excused, any exams you need to make up will be deducted by 50%. Participation: Participation is worth 100 points. Your participation grade is based on how much you are contributing to class discussions and if you are contributing to a positive and edifying atmosphere.Every student begins with a 75% (out of 100) in participation. It is up to you to bring that grade up or down throughout the semester. Points are added by behavior such as contributing a relevant comment during the discussion of the reading; points are subtracted by behavior such as playing on your phone during class. Homework points will also be factored into participation. You will see a 75% on your grade in the beginning of the semester and it will not be updated until the end of the semester. If you are unsure about how I perceive your participation in class, you may ask me.Because participation is worth a large amount of points, I encourage you to reflect on your participation. If you do not participate very often, challenge yourself to contribute to class discussions; if you feel that you do more talking than anyone else in t he class, allow room for your classmates to contribute. Please turn your cell phones and other devices to SILENT. If you are caught using your phone in class, 5 points will be deducted from participation grade. If your cell phone rings in class, you must dance in front of class or bring snacks. Or you may choose to have 10 points deducted from your final grade. ) Almost no electronic device use is allowed in class. Participation points will be deducted if you are playing on your laptop, tablet, phone, iPod, or other electronic device in class. The only time using such devices is allowed is when you write your critical thinking paragraphs or when you are copying notes from the white board. Every other time I will assume you are doing things that are not conducive to learning. You are not permitted to take photos or record me, any of your classmates, or my course material without consent.This includes voice and visual recordings, and any other form of privacy or intellectual infringem ent. Please be open-minded, yet truthful, in your participation in class. I do not mind if you do not like a work I have assigned or if your point of view is different from the majority of the class; I simply ask that you share your insight in an intellectual and respectful manner. Email: Check your email. Throughout the semester I will email Eng 101 updates and reminders and it’s your responsibility to check your email for this information.When emailing me please be efficient, clear and respectful as I will be to you. Also please be considerate of how many students email me daily; if you have a question or comment that can be discussed in/before/after class, please wait till then to ask me; if you don’t get a quick reply from me, please be patient and/or consider whether or not your question is already answered in your syllabus or online or has been repeated several times in class. (Note: if you miss class it is not my responsibility to go over everything you missed v ia email. Contact a classmate or visit me during office hours. Grading Matrix: Exams: 100 pts Critical Thinking Paragraphs: 100 pts Essays: 400 pts Participation: 100 pts Pop Quizzes: 0-50 pts Your final points will be converted to a percentage. Your grades will be measured on the simple letter grade system. 100%-89. 5% is an A, 89. 4%-79. 5% is a B, 79. 4%-70% is a C, 69%-60% is a D, and 59% and below is an F. In order to meet the G. E. requirement, you will need to achieve a minimum grade of a â€Å"C† to pass this course. Plagiarism Plagiarism is the unacknowledged and inappropriate use of the ideas or wording of another writer.Because plagiarism corrupts values in which the university community is fundamentally committed – the pursuit of knowledge, intellectual honesty – plagiarism is considered a grave violation of academic integrity and the sanctions against it are correspondingly severe. Plagiarism can be characterized as â€Å"academic theft. † If I discover that you have in fact plagiarized, then you will immediately receive a failing grade for the assignment and possibly for the course. For your writing assignments, you will submit your essays to the anti-plagiarism program called Turnitin. com.To avoid plagiarism, just be certain that everything that you borrow—words or ideas—has been properly documented, using standard MLA form. For more information on Academic Integrity, please visit: http://www. sccollege. edu/Library/Pages/plagiarism. aspx Special Needs Santiago Canyon College is committed to providing reasonable accommodations for students with verifiable disabilities when requested by the student. If you require special services, it is your responsibility to alert your instructors and the Disabled Students Programs and Service (DSPS) as early as possible in the semester, so please let me know if you need assistance.To arrange for services at Santiago Canyon College, contact DSPS by phone: 714. 628. 486 0; 714. 639. 9742 (TTY/TDD- for students who are deaf) or stop by the DSPS Center in room E-105. Emergency Response Please take note of the safety features in and close to our classroom as well as study the posted evacuation route. To report serious crimes or emergencies on campus, please contact the campus safety and Security Office at 714. 628. 4730, located in U-100. Syllabus This syllabus is subject to change. You will always be given a proper announcement and reasonable time to adjust to any changes.The information and policies provided in this syllabus is your course contract. Being registered in this course acknowledges that you accept the terms and conditions listed in the syllabus. Course Outline The course outline includes of list of readings that will be discussed that day (therefore you must read the essay beforehand) and any exams that will be taken or essays that will be due. Because I want to ensure that every assignment is done at an appropriate time, I may (and prob ably will) adjust the schedule throughout the semester.It is your responsibility to account for the changes that I announce in class. Also, as college students, it is your responsibility to be aware of when exams and other assignments take place. I may not (and probably won’t) remind you. Course Outline (Subject to Change) Week 1 8/27: Introduction to English 101 8/29: Bring textbook to class Week 2 9/3: Labor Day-No Class 9/5: Discuss â€Å"The Value of Science† (available online); Discuss â€Å"The Ways We Lie† Week 3 9/10: Discuss â€Å"How to Tame a Wild Tongue† 9/12: Discuss â€Å"End of the World,† Bring Thesis to Class Week 4 /17: Essay 1 Rough Draft Due (bring print copy) 9/19: Exam 1 Week 5 9/24: Essay 1 Due; Introduction to Argumentative Unit; Discuss â€Å"Why Don’t We Complain† 9/26: Discuss â€Å"Letters from a Birmingham Jail† Week 6 10/1: Working on Essay 2 in class 10/3: Discuss â€Å"No Name Woman† Week 7 10/8: Discuss â€Å"Games† 10/10: Discuss â€Å"On Morality,† Bring Thesis to Class Week 8 10/15: Rough Draft of Essay 2 Due 10/17: Exam 2 Week 9 10/22: Essay 2 Due; Introduction to Literary Analysis; Discuss â€Å"Looking for Work† available online 10/24: Discuss â€Å"Salvation† Week 10 0/29: Discuss â€Å"Shape of the Sword† available online 10/31: Discuss excerpt from Decoded available online Week 11 11/5: Bring outline and thesis to class 11/7: Rough Draft of Essay 3 Due; Exam 3 Week 12 11/12: 11/14: Essay 3 Due; Practice Presentations Week 13 11/19: Essay 3 Class Presentations 11/21: Essay 3 Class Presentations Week 14 11/26: Introduction to Final Unit; Discuss â€Å"Allegory of the Cave† 11/28: In class work and readings Week 15 12/3: In class work and readings 12/5: In class work and readings Week 16 12/10: Exam 4 12/12: Essay 4 Due; Informal presentations of Essay 4